During the early stages of this recession, (way back when) we cautioned clients about cutting their marketing dollars. Obviously that is easier said than done. We, like most of you, lost some business due to the deep cuts that many of our clients felt forced to make. I’m sorry to say that not only did we lose their business, but some of these former clients are no longer in business. Obviously many factors figure into why a company fails. One has to wonder if these business simply decided “We need to make our marketing dollar work smarter”, as opposed to “We need to cut marketing”, if they would still be alive. In good times and bad, always be selling – in smarter ways than your competitors.
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