I think that people don’t understand advertising, and that includes many people who make it and pay for it.
This has become a contest over who can be the most outrageous. A handful of the spots were good, but the ones I liked were not necessarily funny. The big ideas is king, but without strategy or a target, it feels like a guy onstage at open mike night to me. A few laughs, a few squirms, a few trips to the rest room hoping its over when I return.
I like the Bridgestone “Reply All” ad as an idea, but it had nothing to do with tires. An example of a great idea in search of a client.
Loved the VW Darth Vader kid. That connected to the targeted audience of young-ish parents. Everyone thinks their kid is the cutest in the world and this played on that idea.
I hate all ads by Doritios and Pepsi. They always have a nasty tone to them. Like the 3 stooges, but the stooges weren’t trying to sell you a product.
No more monkeys or talking babies thank you.
Loved the Cowboys and Aliens trailer. The reason this is a great ad is because I WANT TO BUY THE PRODUCT. And it didn’t even make me laugh. Same with the Sealy ad that used sex in a subtle, believable way.
Lots of car ads = improving economy, so thats a good thing!
I liked the BMW made in America ad more than the Chrysler Imported from Detroit ad. How do rap stars keep their street cred and sell products at the same time? Sort of makes me believe that Rap is over and out and the next thing in music that is going to appeal to the next generation of teens needs to happen now.
Coke simply has too much money. It scares me to wonder what they spend making little movies with their logo at the end.
In the end, its not about which ad people tweet about or discuss over the water cooler, its which products they buy, which brands they relate to. A TV spot is only a small part of the conversation.
